There are reports that Woolworths is foundering, or if not foundering, at least lagging Coles, not the least because of the foray into 'big box' hardware. http://www.theage.com.au/business/choosing-the-right-hardware-for-growth-20130726-2qpp2.html
[Have you been to Masters? It's great. There are no customers to get in your way, and it's laid out pretty much just like Bunnings, so it's easy to find your way around.]
But I think I have the answer, and it's not that Woolworths should dump the Masters initiative.
PUT KOOKAS COUNTRY COOKIES BACK ON THE SHELVES !!
These are the best biscuits in the world, they are made in country Victoria, at Donald, and they should be regarded as a national treasure.
And Woolworths has chosen not to sell them any more ? Makes absolutely no sense.
Shame, Woolworths, shame.